How
to start (comparison)
（英语文章改写 － 黑色：原文；蓝色：改写）
China is an important battlefield. But
before throw in, we have to have a strategic plan. An excellent strategic plan
is base on the data and the experience of the actuality. How to get? Setup an intelligence
report network and pre-operation by ourselves. In addition, the government is
the most heavy also the biggest player in our industry. We must face it. After
having the preparation, what we need is a suitable opportunity arrival.
Needless to say, China has become one of the most
important battlefields in today’s business world. Before we throw money and
time in it, however, we must make a strategic plan about the feasibility and
the investment scale in the first place. An excellent strategic plan is based
on data and experience collected from the actual situation. How to get it
started? First of all, we should set up a reporting network of intelligence and
a pre-operational schedule. Secondly, as the government is a player of the
biggest caliber in the scene, we have to know its rules and ways that shall be
deployed in the game. Holding a plan in hand and being well prepared, what we
need to do next is just waiting patiently for a suitable opportunity to show
up.
The business
is a war. And the strategic plan is particularly important. Today, many
business battlefields are moving to the China. including recycling and refining
industry. The high growth and high population have indicated that is a very
important market in global strategy. Interested in China? Waiting for a moment…
our shareholders need know: How much the ROI is? How much time? The
decision-maker need know: how to enter this market? How to become the leader of
this market …? Therefore, we need a mature plan of action first for reduce the
risk and increase the successful rate. To complete this plan is also a heavy
work because all information must come from the real world. How to start?
Business is a war. Just like a good strategy for a
warring party, having a strategic plan is absolutely important. Today, many trades
of business are moving into China such as the recycling and refining industries.
It goes without saying - this is one of the most important markets in the
global business world determined by the high growth rate of economy and big
population in that country. Interested in China? Wait for a moment… Our
shareholders want to know - how much is the ROI? how long do we have to wait
before we can actually have them? The decision-makers need to know - how can we
get into the market? how to become one of the top runners in the field? So we should
have a mature plan of action in hand at the very beginning, so as to reduce the
risk and increase our chance of success. Furthermore, it is a hard job to
finish the plan because we have to gather all information from the real world.
How to start?
1. Setup an Intelligence
report network
1. Set up a reporting network of intelligence.
2. Preoperation by ourselves
2. Enter into the beachfront position.
3. Waiting for time.
3. Wait
1.
Setup
an Intelligence report network
1. Set up a reporting network of intelligence.
Have a lot of legal ways can acquire the
related information. From the stock market、media ad. Monitor to purchase industry
report, even looking for the service of outsourcing. The Purpose is for
estimate the trend of market and forecast the competitor next plan. This not
only needs the informative collection ability and the estimate abilities, but
also needs the budget. The key is right to choice of the intelligence source.
For our industry, information of the government and competitor is an
importance.
Acquire related information in many legal ways such as the stock
market, the public media ad etc. Monitor and purchase the industrial report,
and even look for service of the outsourcing division in order to estimate
trend of market and to estimate next plans of our competitors. It is necessary
to not only have ability to collect and analyze information, but also have an
adequate amount of budget. The keynote here is to correctly choose source of intelligence,
such as those from the industry, the government sources and our competitors.
The government is a top player in our industry. Why? The first,
Refining and environmental protection industries inseparable. Second,
government is a legislative. Today, many e-wastes added into national hazardous
waste list. Which environmental laws will to release by government soon? Can we
draft the related law with the government together? Will the government invest
the similar project? Whichever question that all fateful！It let us become very
passive, even dangerous if can't clear the trend of the government.
The government is one of the top players in this industry. Why?
First of all, the refining industry is inseparable from the environmental
protection policy. Secondly, government is a legislative body. Today, many e-wastes
have been added into the list of national hazardous waste category. What
environment-related laws the government will enact next? Can we participate in
the drafting of them together with government? Will the government invest in
other similar projects by themselves? All of these questions are definitely
decisive or fateful for the players in the game！If we cannot figure out behavior of
government, we simply can do nothing in this regard because that shall bring
nothing but danger to us.
At
present, six large sanitary landfills, three small and medium sized landfills,
a compost factory, three garbage treatment factories, four garbage transition
stations and 832 sanitary stations located across the Beijing are operating to
handle the waste. Invest capitals whole from the government. (Source: Beijing Municipal Administration
Committee)
At present, the Beijing area already has six large
sanitary landfills, three small and medium-sized landfills, a compost factory,
three garbage treatment factories, four garbage transit stations and 832
sanitary stations operating in the scene to handle waste. All capitals invested
in them were from the government.
(Source: Beijing Municipal Administration Committee)
List competitor and monitor them. We must know where they are present
situation. That needs very strong intelligence report collection ability and
analytical skills. What’s the difficulty that they meet? What’s their next plan?
What’s their strength and weakness? The best result is: Understand to exceed
themselves.
Put
our competitors into a list and monitor them because we must know their present
situation. That requires a very strong ability to collect intelligence and a
skill for analyzing them. What difficulty are they encountering now? What is
their next plan? What’s their advantage and weakness? The best way for us is to
know them, then to overtake them.
2.
Preoperation
by ourselves
2. Enter into the beachfront position.
A lot of information can’t obtain easily, but that can come from per-operation
by ourselves, especially the experience. Different country needs to have
experience of dissimilarly. To setup a team or department in China, try to
collection、transportation、establish channel network or
looking for partner and train local person, etc.., However, the trial is not
only for those but also for the plan.
It is not an easy job for us to collect a lot of information, but
that can be remedied by pre-operational preparation and the past experience. Different
countries need different ways and experiences. For setting up a team or a
division of business in China, we must try in various aspects such as
collection, transportation, establishing sales network of channel, looking for
partners and training local personnel, etc.. However, the trial shall include
not only those but also the plan itself.
3.
Waiting for time.
3. Wait
The experience tells us, if want to increase the success rate, the time
is a key factor. Time means right business environment and chain. We can’t
control what time that will available, like as we can’t control the weather. The
lucky break possibility will arrive tomorrow or 2、3 years, even longer. But we
must understand and define key points before, Such as: A new regulation releases.
That is important method for forecast.
Past experience tell us that if we want to increase
our chance of success, the factor of time is essential. Our entering in at
right time shall guarantee the right environment and chain of business. Just
like we cannot control the weather, we cannot decide the coming of the right
time. The lucky time for us shall show up either tomorrow, or at two or three
years later. However, we must understand and define the key points beforehand,
such as a new release of government regulation. That is the only thing we can
do forecast.
Patience is
very important skill in most cases. After completing the plan and got enough
support, we must wait for right opportunity. A whist leopard lets prey feel to
fear than a clamorous dog, though they face a rabbit of same situation that entered
the dead end.
Patience is a very important skill in most cases.
After completing the plan and got enough support, we must wait for the right opportunity.
A wise leopard would let his prey feel comfortable more skillfully than a
clamorous dog, then to pounce upon a panic rabbit at a dead corner.
Now, we need to start action at step by
step. The victory always belongs to the person who has completely preparation
and provident. When standing the top of the mountain, looking down the market
and all under control: The game is over!
Now, we can start our actions
step by step. The victory always belongs to the person who is well prepared and
with adequate support. Standing on top of a mountain, a successful animal shall
look down at the market wearing a satiable smile on its face – Yeah, all are
under my control. The game is over!